Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: By now you have probably heard of influencers, that group of internet-famous people who have more than a million social media followers and can make big money by plugging various brands. And you may have even heard of microinfluencers, who do the same thing for a still sizable but somewhat smaller social media audience — from the tens to low hundreds of thousands. Now get ready for the nanoinfluencers.


Date: Nov 11, 2018


Questions for discussion:

  • What are nanoinfluencers and why do you think they are growing in popularity with marketers?
  • Which sorts of products or services would benefit the most with nanoinfluencers?

Leave a Reply