The World’s Biggest Electric Vehicle Company Looks Nothing Like Tesla

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: BYD, which built the battery in your ’90s cellphone, now produces more EVs than anyone—and it wants to sell them to you, soon.

Source: Bloomberg.com

Date: Apr 16, 2019

Link: https://www.bloomberg.com/news/features/2019-04-16/the-world-s-biggest-electric-vehicle-company-looks-nothing-like-tesla?srnd=businessweek-v2

Questions for discussion:

  • Summarize the growth story and the reasons for the firm’s success.
  • What are the messages to management at competitors like Tesla?

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