Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: BYD, which built the battery in your ’90s cellphone, now produces more EVs than anyone—and it wants to sell them to you, soon.


Date: Apr 16, 2019


Questions for discussion:

  • Summarize the growth story and the reasons for the firm’s success.
  • What are the messages to management at competitors like Tesla?

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