15 Minutes to ‘Mayhem’: How a Tweet Led to a Shortage at Popeyes

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: The “chicken sandwich wars” with Chick-fil-A captivated the internet and drove record sales. Then they became a logistical headache.

Source: NYTimes.com

Date: Aug 29, 2019

Link: https://www.nytimes.com/2019/08/29/business/popeyes-chicken-sandwich-shortage.html

Questions for discussion:

  • What does the report say what happened?
  • Was this a “problem”?
  • Do you think it was planned?
  • What should the firm do about the situation going forward?

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