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Description: Apple puts a lot of work into explaining the new iPhone 11 in as few words as possible.

Source: INC.com

Date: Sep 12, 2019

Link: https://www.inc.com/carmine-gallo/tim-cook-used-a-specific-communication-strategy-in-apples-iphone-keynote-heres-why-every-public-speaker-should-too.html?cid=hmside2

Questions for discussion:

  • Summarize what the report says about how best to communicate.
  • Do you think it makes sense? Explain.

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