How Children Are, and Aren’t, Using the Internet

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: eMarketer principal analyst Mark Dolliver and vice president of research Jennifer Pearson discuss children’s behavior online, the screen time stigma and YouTube child policy changes. Then, junior analyst Blake Droesch addresses questions about a TikTok sale, Facebook’s stance on political ads and a new way to limit who can reply to your tweets.

Source: eMarketer.com – podcast

Date: Jan 13, 2020

Link: https://www.emarketer.com/content/podcast-how-children-are-and-arent-using-the-internet?ecid=NL1001

Questions for discussion:

  • What does the report have to say about children and their use of the Internet?
  • How should businesses use this research to develop strategies?

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