Beyonce, Peloton strike multiyear content partnership, sending bike maker’s shares higher

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: The bike maker Peloton announced Tuesday morning a multiyear partnership with singer-songwriter Beyonce to produce exclusive content with her music for its streamed workout classes.

Source: CNBC.com – video report

Date: Nov 10, 2020

Link: https://www.cnbc.com/2020/11/10/beyonce-and-peloton-in-multiyear-content-deal.html

Questions for discussion:

  • Explain the fit between these two brands.
  • Why has the stock done so well?
  • What further advice would you suggest to management of each brand?

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