How to Break Into Retail With a Niche Product, According to Whole Foods CEO John Mackey

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Mackey, co-founder and CEO of Whole Foods Market, talks retail expansion and new product development with fellow Texas entrepreneur Aishwarya Iyer, founder of olive oil upstart Brightland.

Source: INC.com

Date: Jan 20, 2021

Link: https://www.inc.com/magazine/202102/graham-winfrey/whole-foods-brightland-john-mackey-aishwarya-iyer-mentorship.html

Questions for discussion:

  • What is the formula for success, as recommended in this report?
  • Develop a brief business plan for a product of your choosing that follows the suggestions made in the report.

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