Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Mackey, co-founder and CEO of Whole Foods Market, talks retail expansion and new product development with fellow Texas entrepreneur Aishwarya Iyer, founder of olive oil upstart Brightland.


Date: Jan 20, 2021


Questions for discussion:

  • What is the formula for success, as recommended in this report?
  • Develop a brief business plan for a product of your choosing that follows the suggestions made in the report.

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