Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Consumers and marketers alike have noticed a significant upward trend in video content over the last few years, but what does this trend look like practically? A recent report by Hubspot sheds light on some key figures: 85% of businesspeople use video as a marketing tool, up from 61% just five years ago.


Date: February 22, 2021


Questions for discussion:

  • What does the article say about the use of video as a communications tool for firms?
  • What is meant by “storytelling”?
  • Create a short example using this technique by preparing a marketing video script for a hypothetical start-up company.

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