Description: Consumers and marketers alike have noticed a significant upward trend in video content over the last few years, but what does this trend look like practically? A recent report by Hubspot sheds light on some key figures: 85% of businesspeople use video as a marketing tool, up from 61% just five years ago.
Date: February 22, 2021
Questions for discussion:
- What does the article say about the use of video as a communications tool for firms?
- What is meant by “storytelling”?
- Create a short example using this technique by preparing a marketing video script for a hypothetical start-up company.