Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: It is easy to forget how new Facebook is, but remember I do. The first time I logged in to the social networking site was around 2006. I was taking classes in an adult enrichment program at a small Catholic school in Charlotte, N.C. A young literature professor used Facebook to cultivate informal communication with the traditional-age students. I joined Facebook using my university email address, which at the time was required to sign up.


Date: Oct 08, 2021


Questions for discussion:

  • What are the positive and negative aspects of Facebook’s current business model?
  • What does the article say about the social value contribution of Facebook?
  • How would you deal with the concerns expressed?

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