Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Here it is: Six Pixels of Separation – Episode #845. If you ever need to know anything about the state of Podcasting (or where it’s going), just ask Tom Webster. Tom has a new role as Partner at Sounds Profitable, dedicated to setting the course for the future of the audio business. He is a 25-year veteran audio researcher and trusted advisor to the biggest companies in podcasting, and has dedicated his career to the advancement of podcasting for networks and individuals alike. He has been the co-author and driver behind some of audio’s most influential studies, from the Infinite Dialseries to Share of Ear and the Podcast Consumer Tracker. Tom has led hundreds of audience research projects on six continents, for some of the most listened-to podcasts and syndicated radio shows in the world. He’s done a card trick for Paula Abdul, shared a martini with Tom Jones, and sold vinyl to Christopher Walken. Tom is known as a results-driven consumer insights visionary, and I am honored to call him a friend. We’ve both been in the podcasting game longer than most and enjoy the back-and-forth banter about the industry. Enjoy the conversation…


Date: Sep 18, 2022


Questions for discussion:

  • What does Tom Webster say about the future of podcasting?
  • How should current players prepare for that future?
  • What opportunities are there for new entrants, content specialists and creative artists?

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