Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Elon Musk’s acquisition of Twitter has not exactly taken off like a rocket.
After trying desperately to get out of the $44 billion purchase, he faced a court battle for reneging. So he went through with it, while complaining that he was “obviously overpaying.” Mass layoffs and mass resignations have left Twitter a shadow of its former self. And Musk’s decision to put blue checkmarks — Twitter’s confirmation of a user’s identity — up for purchase has scared away advertisers, who provide nearly all of the company’s revenue.

Source: NPR.org

Date: Nov 21, 2022

Link: https://www.npr.org/2022/11/21/1138064606/elon-musk-twitter-investors-fans

Questions for discussion:

  • What does the report say about perceptions of Elon Musk and his handling of Twitter?
  • What do you think about his decisions?
  • Do you believe his actions at Twitter will have wider ramifications for other businesses he is tied to such as Tesla?

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