Coke joins AI hype train in search for next-gen creative capabilities

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: AI’s ascendance as a leading area of investment continues with the Bain and OpenAI deal. Coke is one of the most recognized packaged goods marketers globally, meaning that its early adoption of OpenAI solutions could further accelerate the trend while producing practical use cases of the budding technology as it relates to marketing.

Source: MarketingDive.com – video report

Date: Feb 23, 2023

Link: https://www.marketingdive.com/news/coca-cola-OpenAI-Bain-ChatGPT-AI-marketing/643381/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-02-23%20Marketing%20Dive%20Newsletter%20%5Bissue:48284%5D&utm_term=Marketing%20Dive

Questions for discussion:

  • What does the article say about how Coke intends to use AI?
  • How will this affect the competition in this industry and elsewhere, in your opinion?

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