Description: Paragon Honda of Queens, N.Y. shows us how it builds its used car inventory by buying customers’ cars when they get them serviced.
Source: CNNMoney.com – video report
Date: 06/24/2011
Link: http://money.cnn.com/video/smallbusiness/2011/06/24/sbiz_used_car_honda.cnnmoney/
Questions for discussion:
- Explain the business model used by this firm.
- Why is it so successful?
- Why is this business doing well in the current economy?
- How is the management thinking different from other used cars dealerships?
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