Blue Nile: ‘High-end market is the healthiest’

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  Blue Nile CEO Mark Vadon discusses Black Friday sales for the online jeweler, and says the ‘healthiest part of the market is the very high-end.’

Source: CNNMoney.com – video report com

Date: 11/25/2011

Link:  http://money.cnn.com/video/news/2011/11/25/n_blue_nile_ceo.cnnmoney/

Questions for discussion:

  • Who is the target market for Blue Nile?
  • How is online shopping for rings different than traditional retail buying?
  • Do you think “mobile” shopping is likely to grow for the company?
  • How should the marketing strategies adapt to this segment of shoppers?

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