Inhaling caffeine. What a shot!

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  CNNMoney’s Aaron Smith tests Aero Shot, the new caffeine inhaler that contains 100 mg of caffeine in one breathable serving.

Source: CNNMoney.com – video report

Date: 02/21/2012

Link:  http://money.cnn.com/video/news/2012/02/20/n_caffeine_inhaler.cnnmoney/

Questions for discussion:

  • Who might be interested in this sort of product?
  • What are the ethical and social responsibilities related to this product?
  • Do you think it will be successful?

Leave a Reply