Just when you were getting used to the idea of unmanned aerial vehicles patrolling the skies over your city, they’re beginning to enter buildings.
Source: CNET News
Date: 8/14/2009
Keys: Marketing, market segmentation, new product development, technologies
Link: http://news.cnet.com/8301-17938_105-10309811-1.html?tag=mncol
Questions for discussion:
- What are the possible market segments that could see uses for these products?
- What advantages would there be over the existing technology?
- Which applications would not consider the price an important criterion for the decision to adopt this new technology? Explain your answer.
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