Description: The online advertising industryâ€â€with all its data on who people are and what they like to buyâ€â€is a sophisticated animal … sometimes. At other times, it looks an awful lot like a gangly adolescent trying to figure out its place in the world.
Source: Businessweek.com
Date: Aug 10, 2012
Link: http://www.businessweek.com/articles/2012-08-10/to-be-or-not-to-be-an-online-ad
Questions for Discussions:
- What is the recipe for a successful online ad, according to the report?
- What are your thoughts on the matter? Explain your thinking.
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