Description: Renault SA Chief Executive Officer Carlos Ghosn said the future of electric cars depends on a rebound in oil prices that may boost sales of the battery-powered vehicles he’s spending 4 billion euros ($5.9 billion) to develop.
Source: Bloomberg.com
Date: 9/16/2009
Keys: Marketing, finance, technology
Link: http://www.bloomberg.com/apps/news?pid=newsarchive&sid=aR2eQwSe7_S8
Questions for discussion:
- Do you think Renault’s bet on $70 oil and electric autos will be successful? Explain your answer.
- What do you think the ideal auto would look like from a fuel design point of view? Explain your thinking.
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