Description: Making a bet that consumers want a unique experience and high-end, expensive coffee, Starbucks is opening a new Roastery in Seattle. CEO Howard Schultz gives Poppy Harlow a tour.
Source: CNNMoney.com – video report
Date: Dec 05, 2014
Link: http://money.cnn.com/video/news/2014/12/05/starbucks-roastery.cnnmoney/
Questions for Discussions:
- Do you think the visual entertainment at this store will attract customers?
- What else do you think has customer appeal at this facility?
- Does this site hurt independent stores that compete with Starbucks?
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