Facebook sued for age, gender bias in financial services ads

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: (Reuters) – Facebook Inc <FB.O> was sued on Thursday in a proposed class action accusing it of discriminating against older and female users by withholding advertising for financial services such as bank accounts, insurance, investments and loans.

Source: Yahoo.Finance.com

Date: Oct 31, 2019

Link: https://uk.finance.yahoo.com/news/facebook-sued-age-gender-bias-183907492.html?guccounter=1

Questions for discussion:

  • What is the basis for the lawsuit?
  • Is this discrimination, in your opinion?
  • How is this complaint a problem for the way FB and other social media firms sell targeted advertising?
  • How might the industry resolve this issue?

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