Is YouTube Turning Kids Into Budding Shoppers?

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Description: Kids and teens hold a lot of spending power that’s extending into households

Source: eMarketer.com

Date: Feb 20, 2020

Link: https://www.emarketer.com/content/is-youtube-turning-kids-into-budding-shoppers

Questions for discussion:

  • What does the article say about how YouTube is influencing kids’ purchasing behavior?
  • Should this be a social concern?

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