Starbucks Shares Shift in Strategy, to Automation and Expansion

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: The coffee giant intends to speed up drink-making and open thousands of additional locations in China over the next three years.

Source: NYTimes.com

Date: Sep 13, 2022

Link: https://www.nytimes.com/2022/09/13/business/starbucks-reinvention-strategy-employees.html?action=click&algo=bandit-all-surfaces-time-cutoff-30_impression_cut_3_filter_new_arm_5_1&alpha=0.05&block=more_in_recirc&fellback=false&imp_id=829022030&impression_id=12be5be1-368c-11ed-a5c8-9b65304f8188&index=1&pgtype=Article&pool=more_in_pools%2Fbusiness&region=footer&req_id=448316927&surface=eos-more-in&variant=0_bandit-all-surfaces-time-cutoff-30_impression_cut_3_filter_new_arm_5_1

Questions for discussion:

  • What is changing at Starbucks and why?
  • What does this mean for employees and management of store operations?
    ?

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