Amazon Ends Its Smile Charity Program Due To Low Impact

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Amazon is killing off its decade-old AmazonSmile, which enabled customers to support their favorite nonprofits with tiny donations. Launched in 2013, Amazon Smile currently allows people to donate 0.5% of some purchases to their favorite causes.

Source: Mediapost.com

Date: Jan 20, 2023

Link: https://www.mediapost.com/publications/article/381719/amazon-axes-amazon-smile-citing-low-impact.html?utm_source=newsletter&utm_medium=email&utm_content=readmore&utm_campaign=129003&hashid=7T9TCmQZSDGbnu-424RuBQ

Questions for discussion:

  • Do you think the decision is correct?
  • How could the program be revitalized?

Leave a Reply