Inside Peloton’s rapid rise and bitter fall — and its attempt at a comeback

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: The fitness company is now a year into an aggressive turnaround plan under CEO Barry McCarthy that has altered the company’s identity.

Source: CNBC.com

Date: Feb 19, 2023

Link: https://www.cnbc.com/2023/02/19/peloton-rise-fall-attempted-comeback.html

Questions for discussion:

  • Summarize the turnaround effort at the firm and the directions management is now pointing towards.
  • Do you think the revised orientation and plan will succeed?
  • What would you advise at this time?

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