Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: The quality and safety violations that led to the shutdown of a Tylenol plant were extremely serious, and could lead to tough action by regulators on drugmaker Johnson & Johnson.


Date: 05/14/2010

Questions for discussion:

  • Are there any excuses that the firm could offer the public that might mitigate this publicity disaster?
  • What public relations actions would you recommend to the firm?

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