Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: The new Smart fortwo EV doesn’t burn gas but an 85-mile range means frequent recharging.

Source: – video report

Date: 06/11/2010


Questions for discussion:

  • Why do you think the car will only be available for leasing and not for sale?
  • Why do you think the majority of leases will be offered to corporate drivers rather than consumers?
  • Who do you think is the target market for this car in each segment?
  • Do you think the price is “right” given that the car does not involve the purchase of gasoline?
  • How much “value” should the company attach to this fact?
  • How important is the “social responsibility” factor in this situation for both the company as well as the customer?

Leave a Reply