Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  Fashion designer Eileen Fisher didn’t even know how to sew when she started her clothing company but had the determination to succeed.

Source: CNNMoney.com – video report

Date: 09/16/2011

Link:  http://money.cnn.com/video/smallbusiness/2011/09/16/hwgs_eileen_fisher.fortune/

Questions for discussion: 

  • How would you describe the entrepreneurial character of Eileen Fisher?
  • Do you think her success is due more to her managerial or marketing skills?

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