Monthly Archives: March 2012

YouTube bets $100 million on original content

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:   YouTube is enlisting Hollywood’s help to reach a generation of viewers more familiar with smartphones than TV remotes. Source:  USAToday.com Date: 02/20/2012 Link:  http://www.usatoday.com/life/television/news/story/2012-02-20/youtube-original-content/53170394/1 Questions for discussion: Do you think this production strategy can work? What other YouTube channel concepts do you think would succeed? Who are the target markets for these concepts?