Cooking up a healthy fast-food chain

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Can fast-food be healthy? Canadian startup Freshii is testing the waters by building a chain of healthy fast-food restaurants in the U.S. and around the world.

Source: CNNMoney.com – video report

Date: Apr 12, 2013

Link: http://money.cnn.com/video/magazines/fortune/2013/04/12/f-t-freshii-healthy-fast-food-chain.fortune/

Questions for Discussions:

  • How can this business fit into the mix of fast-food competition?
  • Who is the target market?
  • Aside from food, how else can the retailer satisfy customers’ needs?

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