How a U.S. shoemaker stays competitive

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Okabashi Brands was founded in the 1980s when U.S. manufacturing was shrinking. But thanks to automation, a U.S. workforce, and recycling methods, Okabashi is a success story.

Source: CNNMoney.com – video report

Date: Apr 1, 2013

Link: http://money.cnn.com/video/smallbusiness/2013/04/17/small-business-smt-okabashi-shoes-made-is-usa.cnnmoney/

Questions for Discussions:

  • Summarize the highlights in this report.
  • How has the firm managed to operate profitably?
  • What are the firm’s competitive advantages?

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