Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: AS a 14-year-old Boy Scout who went on backpacking trips in western Massachusetts, Gihan Amarasiriwardena couldn’t find a fleece jacket that would protect him from the wind. His solution was to make his own wind-blocking coat from scratch, using plastic garbage bags, spray-on adhesive and fleece.


Date: May 18, 2013


Questions for Discussions:

  • Are there developing opportunities in the apparel industry that depend on innovation, new technologies, and niche markets?
  • What does this report say about the value of entrepreneurial collaboration?

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