Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description: Just before it was lunchtime on the West Coast on Tuesday, Rob Rhinehart went on Twitter to seek donations for something called Soylent. He describes it in the pitch video as “an efficient form of fuel for humanity for the first time in history.” By the time Silicon Valley’s office workers had gobbled down their sushi or sandwiches two hours later, supporters had pledged more than $100,000 to manufacture Soylent.


Date: May 22, 2013


Questions for Discussions:

  • What do you of this product concept?
  • Do you think it has a chance of widespread acceptance?
  • How would you go about marketing the product?

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