Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Fashion startup Zady aims to be the next style solution that lets people know where their products come from. Laurie Segall reports.

Source: CNNMoney.com – video report

Date: August 23, 2013

Link: http://money.cnn.com/video/technology/2013/08/23/t-fashion-startup-zady.cnnmoney/index.html

Questions for Discussions:

  • What distinguishes this brand from other clothing company brands?
  • Do you think the target customer is large enough to sustain this approach to online retailing?

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