Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description: A new car for around $2,000? Sounds like a dream, right? That’s what Tata Motors hoped upwardly mobile Indians and people who couldn’t previously afford a new car would think when it unveiled the Nano, the world’s cheapest car, in 2008.


Date: August 22, 2013


Questions for Discussions:

  • Why do you think the car won’t sell?
  • What does this report suggest about buyer thinking and behavior?

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