Why the world’s cheapest car won’t sell

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description: A new car for around $2,000? Sounds like a dream, right? That’s what Tata Motors hoped upwardly mobile Indians and people who couldn’t previously afford a new car would think when it unveiled the Nano, the world’s cheapest car, in 2008.

Source: Smartplanet.com

Date: August 22, 2013

Link: http://www.smartplanet.com/blog/bulletin/why-the-worlds-cheapest-car-wont-sell/27337?tag=nl.e660&s_cid=e660&ttag=e660&ftag=TRE4eb29b5

Questions for Discussions:

  • Why do you think the car won’t sell?
  • What does this report suggest about buyer thinking and behavior?

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