Dogfish beer founder shares his secrets

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Founder and President Sam Calagione discusses his unique story of starting and growing a thriving Dogfish Head brewery.

Source: CNNMoney.com – video report

Date: Oct 31, 2013

Link: http://money.cnn.com/video/smallbusiness/2013/10/31/sbiz-dogfish-head-brewery-sam-calagione.cnnmoney/index.html

Questions for Discussions:

  • What makes this company’s products different?
  • Do you think there is a limit to the growth of the beer industry?
  • What other products do you think this firm should consider producing?

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