Description: Demand for meat alternatives is growing, fueled by trends as varied as increased vegetarianism and concerns over the impact of industrial-scale animal husbandry on the environment. Source: NYTimes.com Date: Apr 02, 2014 Link: http://www.nytimes.com/2014/04/03/business/meat-alternatives-on-the-plate-and-in-the-portfolio.html?ref=business&_r=0 Questions for Discussions: Why is this product category growing in popularity? How would you develop the marketplace for these products… Read more »

Description: Spending on digital ads will make up around one-quarter of total media ad spending around the world Source: eMarketer.com Date: Apr 03, 2014 Link: http://www.emarketer.com/Article/Digital-Ad-Spending-Worldwide-Hit-3613753-Billion-2014/1010736#WsmjlldAxtr2Ffwb.99 Questions for discussion: What does the report say about digital advertising trends? At what level do you think growth will level off? What does this trend say to advertising… Read more »