Pepsi knocks out Diet Coke as second most popular soda in US

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Data from Beverage Insider shows more Americans are buying Pepsi than its diet competitor.

Source: Fortune – video report

Date: March 27, 2015

Link: http://for.tn/1GxnEtE

Questions for discussion:

  • What is happening in the beverage market?
  • Why are consumers changing their behaviors?
  • What would you advise the beverage companies to do?

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