Brick-and-Mortar Shops Bet on Startup Tech to Bring Back Customers

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: E-commerce companies are tapping data for clothes and other goods. Old-school rivals want them, too.

Source: Bloomberg.com

Date: Feb 09, 2017

Link: https://www.bloomberg.com/news/articles/2017-02-09/brick-and-mortar-shops-bet-on-startup-tech-to-bring-back-customers

Questions for discussion:

  • How is technology changing the retail environment?
  • Do you think the business models described in this report suggest the way of the future?

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