Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: In a new edition of eMarketer’s “Behind the Numbers” podcast, content chief Ezra Palmer and senior forecasting analyst Marcus Johnson sit down to talk about three key trends that are broadly affecting virtually every aspect of digital media and marketing in 2017.

Source: eMarketer.com

Date: Mar 8, 2017

Link: https://www.emarketer.com/Article/Three-Trends-that-Underpin-Digital-Today/1015377

Questions for Discussions:

  • What did you learn from this discussion?
  • What are the recommendations to marketing managers?

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