Description: In the latest episode of eMarketer’s “Behind the Numbers” podcast, analysts Paul Verna and Gerard Broussard discuss what audience fragmentation means for the TV industry and whether internet-delivered live programming represents a fundamental challenge to the traditional broadcast model.
Source: eMarketer.com
Date: March 30 , 2017
Link: https://www.emarketer.com/Article/Listen-In-Conversation-on-Evolution-of-Pay-TV/1015539?ecid=NL1001
Questions for Discussions:
- Summarize the highlights of this report.
- Do you agree with the analysis and predictions?
- What should managers be doing to deal with the transition?
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