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Description: In the latest episode of eMarketer’s “Behind the Numbers” podcast, analysts Paul Verna and Gerard Broussard discuss what audience fragmentation means for the TV industry and whether internet-delivered live programming represents a fundamental challenge to the traditional broadcast model.


Date: March 30 , 2017


Questions for Discussions:

  • Summarize the highlights of this report.
  • Do you agree with the analysis and predictions?
  • What should managers be doing to deal with the transition?

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