Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: So what should United Airlines have done?

Source: CNNMoney.com – video report

Date: April 12, 2017

Link: http://money.cnn.com/2017/04/12/news/companies/what-united-should-have-done/index.html?iid=ob_article_hotListpool

Questions for discussion:

  • Summarize the damage done to the company brand and shareholder value.
  • What does the report suggest management at United could have done? Do you gree?
  • What should the company and others in the business do in the future to prevent an event like this from reoccurring?

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