Description: So what should United Airlines have done?
Source: CNNMoney.com – video report
Date: April 12, 2017
Questions for discussion:
- Summarize the damage done to the company brand and shareholder value.
- What does the report suggest management at United could have done? Do you gree?
- What should the company and others in the business do in the future to prevent an event like this from reoccurring?