Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Here’s how the service works.

Source: Fortune.com – video report

Date: April 28, 2017

Link: http://for.tn/2oTZqFi

Questions for discussion:

  • Who do you think is the likely target customer for this business model?
  • What drives their decision-making behavior?
  • How can management reduce chances for returns?

 

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