Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: But many are still on the fence about many video formats

Source: eMarketer.com

Date: May 11, 2017

Link: https://www.emarketer.com/Article/Advertisers-Warming-Short-Form-Pre-Roll-Ads/1015839

Questions for discussion:

  • What does this research suggest about attitudes towards advertising formats?
  • Why do you suppose these trends exist?

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