20 years after IPO: How Amazon came to dominate books, electronics and the cloud

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: For Amazon, books were the beginning of a strategy to win the e-commerce game one retail category at a time

Source: MarketWatch.com

Date: May 17, 2017

Link: http://www.marketwatch.com/story/how-amazon-came-to-dominate-books-electronics-and-the-cloud-2017-05-12?siteid=nwtwk

Questions for discussion:

  • Summarize the history of Amazon’s rise.
  • What were the critical strategic decisions made by management, in your opinion?
  • What would you recommend to management in order to continue that same rate of growth?

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