Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  Video viewing is a core digital activity among internet users worldwide, and 65.1% of them will do so regularly this year.

Source: eMarketer.com

Date: Feb 08, 2018

Link: https://www.emarketer.com/content/emarketer-releases-latest-global-digital-video-viewer-estimates

Questions for discussion:

  • What does the data show?
  • Why do you you think these trends are happening?
  • What does this mean for managers in this industry, from a strategic planning point of view?

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