How guitar maker Gibson could recover from bankruptcy

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Gibson, an iconic American guitar manufacturer, has filed for bankruptcy. The company has at least $100 million of debt, and perhaps as much as $500 million, according to paperwork filed in Delaware on Tuesday.

Source: CNNMoney.com

Date: May 01, 2018

Link: http://money.cnn.com/2018/05/01/news/companies/gibson-guitars-bankruptcy/index.html

Questions for discussion:

  • What is Gibson’s financial situation?
  • How can it restructure financially in order to emerge and rebuid its business?
  • Why do you think the company failed?
  • What would you advise management do with its brand?

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