Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Revamping a century-old business magazine is like changing car tires at 100 mph, according to Salah Zalatimo, chief digital officer at Forbes. Like a Nascar pit crew, the team responsible for transforming a company like Forbes has to work quickly and precisely.

Source: eMarketer.com

Date: Feb 21, 2019

Link: https://www.emarketer.com/content/how-forbes-is-digitally-transforming-itself?ecid=NL1001

Questions for discussion:

  • What does the article say about transitioning to a digital environment?
  • What are the primary barriers and solutions?

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