Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Standardizing the world’s health knowledge so that everyone can get the best care possible seems like a lofty mission for one company, but if any Canadian health-tech startup can make it happen, Think Research Corp. may be the safest bet.

Source: FinancialPost.com

Date: Jan 15, 2021

Link: https://financialpost.com/technology/canadian-tech-startup-poised-to-bring-standardized-health-info-to-the-masses

Questions for discussion:

  • Summarize the implications of widespread adoption of this software.
  • How should the firm go about convincing governments, insurance providers, health care providers and consumers to adopt this approach to health care?
  • What are the challenges facing the firm?

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