Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Suarez’s schedule and phone have blown up since he accidentally launched a Twitter campaign to make Miami the latest innovation hub in early December, when someone on the app suggested bringing Silicon Valley to the Sunshine State. His “How can I help?” response generated 2.3 million organic impressions alone, he says.

Source: CNBC.com – video report

Date: Jan 17, 2021

Link: https://www.cnbc.com/2021/01/17/miami-mayor-francis-suarez-using-twitter-to-build-next-silicon-valley.html

Questions for discussion:

  • Summarize the reasons Miami is attracting attention in the tech field.
  • How is the mayor marketing Miami?
  • What do you believe are the primary benefits to businesses that select Miami as a location for tech start-ups?

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