Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description:The telecommunications giant T-Mobile announced it’s buying the budget cell service provider Mint Mobile — best known for its ads with actor and part-owner Ryan Reynolds. The cash-and-stock deal, which includes two other brands, is worth $1.35 billion.


Date: Mar 15, 2023


Questions for discussion:

  • Is this a good deal for both companies and their shareholders?
  • How does the association and marketing input from Ryan Reynolds boost the value of the deal?
  • Is this a “win” for consumers?

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