T-Mobile buys Ryan Reynolds’ Mint Mobile in a $1.35 billion deal

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Description:The telecommunications giant T-Mobile announced it’s buying the budget cell service provider Mint Mobile — best known for its ads with actor and part-owner Ryan Reynolds. The cash-and-stock deal, which includes two other brands, is worth $1.35 billion.

Source: NPR.org

Date: Mar 15, 2023

Link: https://www.npr.org/2023/03/15/1163743380/t-mobile-buys-mint-mobile-ryan-reynolds

Questions for discussion:

  • Is this a good deal for both companies and their shareholders?
  • How does the association and marketing input from Ryan Reynolds boost the value of the deal?
  • Is this a “win” for consumers?

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